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Sales Rewritten

Sales Rewritten

Surfe
Veröffentlicht: 2026-02-16
© Surfe
Sales Rewritten - QR Code
GratisNeu
6 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
6 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-02-16
© Surfe
Aktuelle Folge
‘What’s Important Now?’ - The Elite Mindset That Helps Sellers Close Under Pressure | Sales Rewritten (S1E6)

‘What’s Important Now?’ - The Elite Mindset That Helps Sellers Close Under Pressure | Sales Rewritten (S1E6)

Most people think high performance is about motivation. Roberto Forzoni has spent 30+ years inside elite sport - and he’ll tell you it’s about process, preparation, and what you do when something goes wrong. In Episode 6 of Sales Rewritten, Roberto
Länge: 47:29
Abspielen
Most people think high performance is about motivation.
Roberto Forzoni has spent 30+ years inside elite sport - and he’ll tell you it’s about process, preparation, and what you do when something goes wrong.
In Episode 6 of Sales Rewritten, Roberto (sports psychologist and keynote speaker) shares lessons from working with Premier League clubs, Olympic athletes, and world-class individuals - including tennis player Andy Murray and boxer Derek Chisora.
In this episode, we cover:
◼️ Outcome vs performance vs process goals (and why sellers get this wrong)
◼️ “What’s important now?” - staying calm under pressure
◼️ Rejection, resets, and why the best don’t dwell
◼️ Language, mindset, and words that add pressure
◼️ Team dynamics: what leaders can do to lift performance fast
◼️ The habits Roberto sees in high performers
Chapters:
00:00-01:01 Trailer
01:01-02:03 Intro
02:03-02:46 What do you do for a living?
02:46-04:32 Starting out in football
04:32-07:58 The 'spark' for psychology
07:58-09:09 Working with different teams + athletes
09:09-11:14 Bringing psychology to the Premier League!
11:14-12:35 Being challenged by Razor Ruddock
12.35-15:00 The key to goal-setting
15:00-17:34 Dealing with 'No' and rejection
17:34-18:43 Release, review, reset
18:43-20:23 Setting up Team Murray
20:23-22:03 Applying lessons from football to tennis
22:03-22:40 Get started with Surfe today!
22:40-23:37 Andy Murray's 'obsessive' personality
23:37-25:26 Don't call it unlucky!
25:26-27:28 Not every game is must-win
27:28-28:28 Setting the wrong goals at Brentford
28:28-29:43 Why feedback is so important
29:43-30:22 '99 things out of 100 you tell me, I'll ignore!'
30:22-31:40 Working with Alan Curbishley at West Ham in 2006/07
31:40-32:39 Crisis meeting with Dean Ashton, Lee Bowyer and Carlos Tevez
32:39-34:00 Free-kick training with Carlos Tevez and scoring against Tottenham
34:00-35:51 West Ham's unlikely survival and how psychology helped
35:51-37:00 Three athletes you'd most like to work with!
37:00-38:19 Dealing with targets and pressure
38:19-39:53 The time Derek Chisora's wife called me
39:53-41-45 The showbiz personality of Chisora
41:45-42:27 Should salespeople have personas?
42:27-45:34 Applying the 'fish' philosophy to sales
45:34-45:59 What's next for you?
45:59-47:30 Outro
Sales Rewritten is an honest conversation about sales - by salespeople, for salespeople. Brought to you by Surfe, the high-quality data platform that makes prospecting simpler and smarter.
Follow Roberto:
LinkedIn - https://www.linkedin.com/in/robertoforzoni/
Sales Rewritten:
📺 Watch on YouTube: @surfehq
🎙 Listen on Spotify, Apple Music & all major platforms
Sponsored by:
Surfe - https://tinyurl.com/vm5y9rs2
Start your 14-day free trial today.
Folgen-ID: 1000749958119
GUID: cd129fc3-b3ce-4d71-bdb2-97534905a48e
Erscheinungs­datum: 16.2.2026, 12:10:58

Beschreibung

Sales is changing fast.
Sales Rewritten is where the people making it happen share what’s really working.
No scripts. No fluff. Just honest conversations with founders, sales leaders, and reps rewriting the playbook for 2025.
Powered by Surfe - because great sales starts with better data.

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