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How Kayla Itsines Built One of the Most Loyal Audiences in the World If you combined the population of Australia and New Zealand, you still wouldn’t reach the number of followers Kayla Itsines has across her platforms (43 million on just her personal accounts) so when I wanted to do an episode on building a community
If you combined the population of Australia and New Zealand, you still wouldn’t reach the number of followers Kayla Itsines has across her platforms (43 million on just her personal accounts) so when I wanted to do an episode on building a community I knew I had to speak with her!
Kayla grew her following originally with the Bikini Body Guide before creating her app SWEAT! Now 15 years later her following is 98% women and she is still in her DMs every single day talking directly to her community.
In 2024 Kayla launched her podcast Sweat Daily where they had over 120 episodes drop in under a year!
This episode isn’t just talking about how to build a community, we talk about creating content, how she overcame her nerves and what she still holds back from sharing today and what makes an incredible interview (as well as what not to do!)
We chat about:
🎙️The lessons she learnt from starting her own podcast
🎙️What makes a great interview vs a terrible one (and how to make your guest feel comfortable!)
🎙️How she manages her content with a tiny team
You’ll hear:
0:00 - Why we got Kayla Itsines on
1:30 - What Kayla shares that makes her community feel connected
3:43 - The one thing Kayla deliberately keeps private and why
6:05 - What you need to do if you want to have a great podcast
8:02 - The reason you need a WHY and how to show up through a tough moment
10:10 - What Kayla did to build community that is now BANNED
13:53 - What she does now
14:19 - How Kayla balances motherhood, social media and running successful businesses
15:15 - The app she uses to cut down her screen time
16:27 - The most important thing about building a community (and why you might struggle if you don’t have this)
18:39 - Kayla’s content team now
21:19 - How to navigate outgrowing your personal brand
22:36 - What makes a great interviewer (from someone who has been interviewed hundreds of times)
24:30 - What gives Kayla anxiety and how she manages it
27:06 - Starting her own podcast
30:48 - How Kayla prepped for interviews
32:16 - The one thing you should never do as an interviewer
36:19 - If someone was too scared to start but wanted their own podcast in 2026, what advice would Kayla give them?
40:53 - Media training for difficult questions
42:33 - The podcasts on Kayla’s rotation (I wasn’t expecting these!)
45:41 - Mic Drop Moments
You can find Kayla over at @kayla_itsines (https://www.instagram.com/kayla_itsines/?hl=en) and @sweat (https://www.instagram.com/sweat/?hl=en)
Website - www.kaylaitsines.com
Or download the Sweat! App and get a 7 day free trial here - https://sweat.com/
If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/ede722b06b
Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast
Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
GUID: flightcast:01KE99W9EW4MJ2ZPWJK2HTDFKC
Erscheinungsdatum: 6.1.2026, 19:00:00
