Founder Fridays by Happier Grocery features real conversations with the founders behind the small, mission-driven brands you’ll find on the shelves at Happier Grocery in NYC . Each episode highlights a different entrepreneur as they share the story of how and why they started their brand, what inspired them to take the leap, and the challenges they faced along the way. Whether you’re curious about the people behind your favorite products or interested in what it takes to build a brand from scratch, Founders offers a fresh and honest look at the journeys of today’s emerging founders.