InfoBedingungenDatenschutzKontakt
 
Wird aktualisiert
Lock-In by HappyStack đŸ„ž

Lock-In by HappyStack đŸ„ž

HappyStack đŸ„ž
Veröffentlicht: 2025-03-12
© HappyStack đŸ„ž
Lock-In by HappyStack đŸ„ž - QR Code
GratisNeu
5 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
5 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-03-12
© HappyStack đŸ„ž
Aktuelle Folge
Creator Marketing: Ultimate Playbook with Andy Cloyd & Anders Bill

Creator Marketing: Ultimate Playbook with Andy Cloyd & Anders Bill

LĂ€nge: 55:24
Abspielen
60% of marketers say influencer marketing delivers a higher ROI than traditional channels.
Not only does creator marketing work - it’s essential for building a profitable, sustainable brand. The challenge? It’s overwhelming for marketers without experience, and the landscape is always changing. That’s where today’s episode comes in.
Andy Cloyd and Anders Bill, the brains behind Superfiliate, help the world’s top DTC brands craft influencer campaigns that actually win. From Chamberlain Coffee and Dr. Squatch to MUD\WTR and Graza, they’ve seen firsthand how hundreds of 7 and 8-figure brands run influencer, affiliate, and referral campaigns.
In this episode, they break down their playbook for success in word-of-mouth marketing—from sourcing the right influencers to measuring campaign impact. Whether you’re an influencer pro or launching your first campaign, this one’s for you!
___
Timestamps:
00:00 Trailer
01:00 Intro
02:48 Should every brand be working with influencers?
05:50 Product Creator Fit: Working with creators pre-launch
10:29 Micro-Mentions: Design your product to be shareable
12:11 How to approach your first creator campaign
15:03 Sourcing the right influencers for your brand
17:43 Affiliate, Up-Front or Equity: Structuring influencer deals
22:07 Nailing Discovery: Get to know your creators
27:25 How involved should brands be with content creation?
28:46 Is pay-per-post a risky approach?
30:50 Negotiating paid media deals
37:01 Measuring success with influencer campaigns
44:03 Future of the Creator Economy: What 2025 has in store
48:43 What role will AI play in the creator space?
52:31 Are social platforms facilitating creator/brand relationships?
___
Check out the HappyStack website: https://www.happystack.com/
We connect the world's best DTC brands with the software they need to scale efficiently.
___
Follow us across our socials:
- Twitter: https://x.com/happystackhq
- LinkedIn: https://www.linkedin.com/company/happystackhq/
- Instagram: https://www.instagram.com/happystackhq
Hosted on Acast. See acast.com/privacy for more information.
Folgen-ID: 1000698842577
GUID: 67d0c502c6a6a96730b5fc0b
Erscheinungs­datum: 12.3.2025, 07:00:00

Beschreibung

Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands.
Hosted on Acast. See acast.com/privacy for more information.

Feed-URL

https://feeds.acast.com/public/shows/67862ee3e1dde61281b208fd

Apple Podcasts: Kundenrezensionen

Kein Eintrag