On this episode of the 0G Podcast, Jax Dwyer sits down with Kai Cabero — one of the few operators who’s cracked the code on Web3 business development.

From getting rugged in DeFi to generating hundreds of sales calls for early-stage protocols, Kai shares the real process behind building a scalable lead gen engine in crypto.

You'll learn:

• How to write cold emails that actually convert

• Why most Web3 teams fail at sales

• The step-by-step method for testing offers, validating PMF, and closing deals

• How to build trust in a low-trust space

• Why relying on referrals will kill your pipeline

• And how founders can build repeatable sales systems—before hiring expensive BD teams

If you’re an early-stage founder, growth lead, or anyone selling to crypto protocols, this episode is your playbook.

Chapters:

00:00 – Intro: Who is Kai Cabero?

01:00 – From Recruitment to Web3

02:00 – Getting Rugged and Going Full-Time Crypto

03:00 – First Breakthrough with an NFT Startup

04:00 – Why Cold Email Works in Web3

05:00 – Building Lead Gen in a No-Playbook Industry

06:30 – Getting 100 Sales Calls in 120 Days

07:30 – Finding Product-Market Fit through Outreach

08:30 – Offer Creation: From Research to Validation

10:00 – Writing Cold Emails That Get Replies

11:00 – How to Book Calls Before the Product is Ready

12:00 – Solving Big Problems Gets You Meetings

13:00 – Tools vs Messaging: What Really Matters

14:00 – Building Trust in a Low-Trust Space

15:00 – Why Proof Beats Pitch

16:00 – Document Your Process → Close More Deals

17:00 – Using Case Studies to Win Clients

18:00 – What Web3 Founders Get Wrong About Sales

19:00 – Scaling Beyond Referrals and Network

20:00 – Hiring Biz Devs vs Building Systems

21:00 – How to Leverage Events Without Attending

22:00 – Scrappy Tactics for High-ROI Outreach

23:00 – Where to Find Kai & What He Offers

About 0G:

0G (ZeroGravity) is the first decentralized AI operating system, designed to bring AI onchain at an unprecedented scale. By enabling nearly infinite scalability for decentralized AI, 0G ensures trustless, verifiable, and high-performance data storage solutions for AI models. Their architecture supports 50 Gbps data throughput, positioning 0G as a leader in the decentralized AI space, with partnerships across Web3’s top ecosystems including Polygon, Arbitrum, and more.

0G’s infrastructure not only boosts performance and scalability but also dramatically lowers costs, making it ideal for onchain AI applications, DeFi protocols, gaming, and beyond. This episode is essential for anyone passionate about the future of AI, blockchain, and decentralized technologies reshaping the digital landscape.

Connect with 0G:

Website: https://0g.ai/

Twitter: https://x.com/0G_labs

LinkedIn: https://www.linkedin.com/company/0g-labs

Connect with Today’s Guest:

Website: https://kaicabero.co.uk/

Twitter: https://x.com/kai_cabero

Folgen-ID: 1000718486360

GUID: cf1715ec-ec0e-49e1-ae5a-2bc989422aba

Erscheinungs­datum: 22.7.2025, 18:10:10