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Marketing Science Lab

Marketing Science Lab

Veröffentlicht: 2025-02-22
© Decoding the science of digital persuasion.
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47 Folgen
Audio
Anhören auf Apple Podcasts
47 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-02-22
© Decoding the science of digital persuasion.
Aktuelle Folge
From Hospital Beds to Zoom Threads: The Rise of Patient-Centered Care

From Hospital Beds to Zoom Threads: The Rise of Patient-Centered Care

Länge: 12:53
Source: McColl-Kennedy, J.R., Witell, L., Frow, P., Cheung, L., Payne, A. and Govind, R. (2025), "Patient-centered care in practice: hospital and online primary care settings", Journal of Services Marketing, Vol. 39 No. 10, pp. 15-31. https://doi.org/10.1108/JSM-07-2024-0353
Patient-Centered Care (PCC) is fast becoming what the world thinks of as the top standard in healthcare. It is designed to center on patient preferences—on what patients themselves desire, require, and value at every step of their medical experience. This essay looks at how PCC functions in different environments, specifically, in typical hospital settings and in modern online primary care (think telehealth). It looks closely at the four key tenets that characterize patient-centered care and explores elements such as multidisciplinary teams, patient empowerment and self-advocacy, and support from family and friends. The article looks closely at all of these elements because they can have a significant impact on not just patient contentment but also overall health and well-being.
Folgen-ID: 1000695103531
GUID: 0d490f93-f5f7-4db3-8c28-d172cb10c0e2
Erscheinungs­datum: 22.2.2025, 20:02:28

Beschreibung

Welcome to the Marketing Science Lab, where data meets strategy. Join us as we dissect the latest marketing research, uncovering the science behind consumer behavior and effective campaigns. We translate complex studies into actionable insights, empowering you to make informed decisions and achieve measurable results.
www.marketingsciencelab.org

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