Leveraging AI and SEO for Local Business Growth: Insights from Digital Marketing Veteran Clayton Wood

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Johnny WatsonLinkedinClayton WoodWebsiteEmailLinkedinEdited and Produced by:

Michael ZarickLinkedinIn this live discussion, Clayton Wood, an 18-year veteran in digital marketing, joins Johnny on Facebook Live to talk about the evolving landscape of SEO in the age of AI. Clayton discusses his extensive experience in SEO, particularly his work with high-growth startups in Silicon Valley. The conversation delves into how AI tools like ChatGPT and Google's Gemini are reshaping user search behavior and what strategies local businesses can adopt to stay ahead. They cover practical steps for improving local SEO, including the importance of blogging, optimizing Google Business profiles, gathering customer reviews, and leveraging content on social media and local publications. The session concludes with Clayton emphasizing the need for unique, high-value content and continuous tracking and analytics.

00:00 Introduction and Guest Welcome

00:35 Clayton's Background in Digital Marketing

01:46 Impact of AI on SEO and Search Behavior

03:42 Google's AI Overview and Competitors

07:29 AI's Influence on Local Business Search

16:06 Optimizing for Local SEO and AI

17:37 Leveraging Content and Reviews for SEO

29:45 Tools and Strategies for SEO Success

37:15 Conclusion and Final Thoughts

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Erscheinungs­datum: 29.7.2025, 22:00:00