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Really Good Conversations

Really Good Conversations

Amy Faulkner
Veröffentlicht: 2025-02-24
© 2023
Really Good Conversations - QR Code
GratisNeu
45 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
45 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-02-24
© 2023
Aktuelle Folge
How Do Brands Really Grow: The Man, The Myth, The Marketing Scientist

How Do Brands Really Grow: The Man, The Myth, The Marketing Scientist

Professor Byron Sharp is one of the most influential voices in modern marketing, known for debunking industry myths and reshaping how we think about brand growth. As Director of the Ehrenberg-Bass Institute and author of How Brands Grow, he has...
Länge: 42:35
Abspielen
Professor Byron Sharp is one of the most influential voices in modern marketing, known for debunking industry myths and reshaping how we think about brand growth.
As Director of the Ehrenberg-Bass Institute and author of How Brands Grow, he has transformed our understanding of consumer behaviour, brand growth and advertising.
In this episode, we explore the man behind the marketing science; his journey from academia to the real world of marketing, revealing the insights that have transformed his understanding of consumer behaviour and brand dynamics. 
He shares his views on AI, branding, and why open-mindedness and scepticism matter. 
We also challenge him to a game of True or False on some of the most debated marketing theories. 
If you’ve ever questioned what really drives brand success, this one’s for you.
 
Key Topics: 
Behind the marketing scientist – Professor Byron Sharp’s journey from academia to influencing global brands.
Debunking Marketing Myths - we challenge Byron to a game of True or False.
Branding Bullsh*t - his biggest bug bear in branding/marketing 
AI in branding – Byron’s take on whether technology is helping or misleading marketers.
Open-mindedness vs scepticism – why both are essential in marketing (and life).
Future Trends 
For more information 
Ehrenberg-Bass Institute - The home of evidence-based marketing https://marketingscience.info/
Books https://marketingscience.info/books/
Professor Byron Sharp - https://www.linkedin.com/in/professorbyronsharp/
Folgen-ID: 1000695428539
GUID: 39eea283-554b-430e-9aa9-74292e912d86
Erscheinungs­datum: 24.2.2025, 05:14:00

Beschreibung

In our hyperconnected world, it feels like we are becoming more disconnected than ever, so we are on a mission to bring people together through conversation.
Welcome to 'The Really Good Conversations Podcast', where we delve into the minds of the wonderful people and businesses we have met in the processes of launching our card game. We will be uncovering their secrets, learning about their biggest mistakes, and sharing the key lessons they have taken from it all.
So, if you're looking for an engaging chinwag mixed with business insights and a good pinch of fun, you're in the right place.
Let's have a really good conversation...

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