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Best Story Wins

Best Story Wins

Column Five
Veröffentlicht: 2025-08-28
© Column Five
Best Story Wins - QR Code
GratisNeu
92 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
92 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-08-28
© Column Five
Aktuelle Folge
The Marketer’s Guide to Modern Storytelling

The Marketer’s Guide to Modern Storytelling

Maybe it’s not a content problem. Maybe it’s a clarity problem. With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it’s hitting with less impact.
Länge: 42:46
Abspielen
Maybe it’s not a content problem. Maybe it’s a clarity problem.
With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it’s hitting with less impact. So what actually sets a brand apart today? It might come down to something deceptively simple: better storytelling.
In this episode, Roman, Head of Marketing at Sifflet, shares his thoughtful take on why “90% of marketing is content”—and why we need to rethink how we approach it.
We also discuss:
Why founder content is peaking—and what comes nextThe quiet return of PR, direct mail, and other "dead" tacticsThe one field in your contact form that tells you what your dashboard never will
Folgen-ID: 1000723887948
GUID: https://api.spreaker.com/episode/67516855
Erscheinungs­datum: 28.8.2025, 12:00:09

Beschreibung

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. 
Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.

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