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The Candle Business Podcast

The Candle Business Podcast

Veröffentlicht: 2025-03-25
© 2022 ERICA MARIE MORRIS
The Candle Business Podcast - QR Code
33 Folgen
Audio
Anhören auf Apple Podcasts
33 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-03-25
© 2022 ERICA MARIE MORRIS
Aktuelle Folge
#34 - How to Find Your Target Market: The People Who Actually Want to Buy Your Candles

#34 - How to Find Your Target Market: The People Who Actually Want to Buy Your Candles

Länge: 17:33
In this episode I break down my Candle Connection framework to help you find your target market so that you can connect more with them and sell more candles. Not to mention it makes making content so much easier!)Step #1: What is the value you bring? What is the reason they would purchase your candles over someone else’s?
Step #2: How do you connect more? Align your brand with a niche/theme to be able to connect deeper with your ideal customer.Step #3: Who is your ideal customer? Create a detailed customer avatar profile of your ideal customer (one specific person) who would be the perfect customer for your candles.
Step #4: Where can you find them? Research where your ideal customer hangs out (both online and offline) so you know where to put your marketing efforts.Sign up for the waitlist of my upcoming candle connection course here: https://www.ericamariemorris.com/ccwaitlist
Folgen-ID: 1000700765074
GUID: Kajabi-2149003405
Erscheinungs­datum: 25.3.2025, 15:00:00

Beschreibung

I have been where you are right now: feeling excited about turning my handmade candles into a business, researching online information like crazy, and simultaneously feeling overwhelmed by all of the things you have to do in order to "make it". My name is Erica Marie Morris and I run a candle business called Memory Box Candle Co. as well as a youtube channel of the same name where I have documented my business journey since September 2019. To say I've learned a lot would be an understatement. The Candle Business podcast addresses topics such as the fear of failure, marketing, mental health struggles, personal growth and development, and how no one really knows what they are doing as small business owners. This podcast is here to help educate, inspire and motivate you throughout your own candle business journey.

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