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JCIRA: Curious and Interesting

JCIRA: Curious and Interesting

Sukki Yoon
Veröffentlicht: 2024-12-22
© 2024 JCIRA: Curious and Interesting
JCIRA: Curious and Interesting - QR Code
Gratis0%
74 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
74 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-12-22
© 2024 JCIRA: Curious and Interesting
Aktuelle Folge
45.4-1: Eco-labels and influencers as drivers of sustainable consumerism

45.4-1: Eco-labels and influencers as drivers of sustainable consumerism

Länge: 2:16
Abspielen
Ko, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising, 45(4), 369–387. https://doi.org/10.1080/10641734.2023.2288813
Folgen-ID: 1000681303258
GUID: Buzzsprout-16323355
Erscheinungs­datum: 22.12.2024, 14:00:00

Beschreibung

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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https://feeds.buzzsprout.com/1939222.rss

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