InfoBedingungenDatenschutzKontakt
 
Wird aktualisiert
The Global Marketing Show

The Global Marketing Show

Veröffentlicht: 2025-12-18
© Copyright 2020 All rights reserved.
The Global Marketing Show - QR Code
100 Folgen
Audio
Anhören auf Apple Podcasts
100 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-12-18
© Copyright 2020 All rights reserved.
Aktuelle Folge
Why Global Expansion Fails - Show #150

Why Global Expansion Fails - Show #150

In this episode, Wendy sits down with John Saylor, a seasoned international business leader, to explore what it really takes to succeed in global markets. Drawing on real-world experience across Europe and beyond, John breaks down common misconceptions
Länge: 50:37
In this episode, Wendy sits down with John Saylor, a seasoned international business leader, to explore what it really takes to succeed in global markets. Drawing on real-world experience across Europe and beyond, John breaks down common misconceptions about international expansion and explains why cultural nuance, local insight, and strategic patience matter more than speed or scale.
The conversation dives into how companies often underestimate regional differences, over-rely on English, and miss critical opportunities by treating “international” as a single market. John shares practical examples, lessons learned from market entry wins and failures, and advice for leaders who want to build trust, relevance, and long-term growth across borders.
Whether you’re just beginning to explore international markets or looking to refine an existing global strategy, this episode offers grounded, actionable insight from someone who’s been there.
You’ll learn:
Why “one-size-fits-all” global strategies fail — and how cultural, linguistic, and regional differences directly impact growth and trust
How to approach international market entry more strategically, including where companies commonly go wrong when expanding into Europe and other regions
What global-minded leaders do differently, from adapting messaging to building local credibility and long-term relationships
Folgen-ID: 1000741826908
GUID: globalmarketingshow.podbean.com/42eb874f-2873-3c94-90f5-9e1a95a0792b
Erscheinungs­datum: 18.12.2025, 12:30:00

Beschreibung

The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.

Apple Podcasts: Kundenrezensionen

Kein Eintrag