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How Costco Connection Became One Of America's Biggest Magazines Being an executive member of the grocery and retail giant has its privileges -- specifically a print and online publication that's filled with recipes, health advice, tech tips and feature interviews.
In this episode I explore:
The balance Costc
Länge: 14:47
Being an executive member of the grocery and retail giant has its privileges -- specifically a print and online publication that's filled with recipes, health advice, tech tips and feature interviews.
In this episode I explore:
The balance Costco Connection strikes between true editorial and flat-out PR
What's missing from the mix, and where Costco Connection could be improved
Ideas from Costco Connection other content marketers to adapt and apply
Links:
https://www.costco.com/costco-connection-online-edition.html
https://www.cnn.com/2020/02/24/business/costco-connection-magazine-retail/index.html
http://www.mediapost.com/publications/article/245123/costcos-surprisingly-large-circulation-magazine.html
GUID: 00b4f214-a72d-41f7-adeb-0f621d60d1d7
Erscheinungsdatum: 30.9.2020, 22:06:00
