Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Why foundations are important

04:52  Back to basics on Keyword Research

05:50 What is a keyword?

08:59 What is a target?

10:00 What is a search term?

12:15 Keyword Research goals

19:30 Does keyword research ever end?

24:22 Is it possible to test keyword research too fast?

28:16 Percentage of budget for keyword research?

31:33 Keyword Research tools on Amazon

38:11 Third party Keyword Research tools

45:40 Creating Keyword Research Pros

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Resources & Links

Where to find Brent

RPSB: Still the Best Keyword Research Strategy?

How to Use Reverse ASIN Lookups for New Amazon Keywords

How Keyword Dumping Ruins Your PPC Campaigns

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Folgen-ID: 1000548573903

GUID: 22c68556-a865-403a-93d7-6c9ea6593cdc

Erscheinungs­datum: 21.1.2022, 12:00:00