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Ad Age Insider

Ad Age Insider

Veröffentlicht: 2026-03-06
© 2017
Ad Age Insider - QR Code
187 Folgen
Audio
Anhören auf Apple Podcasts
187 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-03-06
© 2017
Aktuelle Folge
How to win new business in 2026, with Brian Bonilla

How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account reviews. Bonilla shares current brand needs, explains
Länge: 23:29
Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account reviews. Bonilla shares current brand needs, explains how those are different from recent years, and provides tips for brands to get a leg up in pitches. Plus, tips for marketers overwhelmed by the review process.
Plus, the lesson for brands in McDonald's cringe CEO taste test and what ChatGPT's first third-party ad tech partner means for brands.
Dig deeper on the topics mentioned in this week's episode:
~What separates agencies winning 2026 reviews
~How agencies are helping clients become more self-sufficient
~Inside agencies' new self-service platforms
~What are media rebates? Agency transparency in the hot seat
Folgen-ID: 1000753536831
GUID: e7af6933-9384-4737-9ef7-0599ac7cb814
Erscheinungs­datum: 6.3.2026, 11:00:00

Beschreibung

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters.
Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.
Subscribe to stay current—and see the industry more clearly.

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