Aktuelle Folge
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)
Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, h
Länge: 1:09:40
Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)
Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker.
She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.
The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/
Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/
Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/
"Why Google Will Win The Agentic eCommerce Race" article mentioned
Chapters (auto-generated with Riverside)
00:00 Consulting Landscape and Personal Struggles
02:13 New Media Advisors: A Consultative Approach
05:16 The Agency vs. Consultant Dilemma
07:55 Navigating Client Acquisition Challenges
11:00 E-commerce Marketing Strategies
13:58 Understanding Entity Relationships in SEO
17:06 Budget Allocation for E-commerce and B2C Marketing
19:57 The Future of AI in Marketing
22:48 The Evolution of AI and Search Engines
26:09 The Role of Content Marketing in the AI Era
30:51 Understanding Zero Click Searches
34:09 Measuring SEO Success Beyond Clicks
38:58 Demystifying AI in Marketing
43:53 Debunking SEO Myths
45:21 The Risks of Using LLMS.txt
47:38 Content Optimization for AI and LLMs
50:22 Understanding Trustworthiness in AI
51:29 Holistic Topic Clustering in SEO
53:12 Integrating SEO with LLM Strategies
56:48 Client Relationships and Agency Dynamics
01:00:32 Navigating Industry Changes and AI Impact
01:03:17 The Commoditization of SEO and Its Challenges
GUID: 9e167630-d546-4b0f-ada7-3ecc6ef4c3c6
Erscheinungsdatum: 30.3.2026, 23:25:52
