Press releases are currently experiencing a resurgence, thanks in part to the growth in online news. Social media news releases (SMRs) are everywhere, and brands are beginning to feel the need for online newsrooms, which disseminate releases and other news in innovative ways. 

 

Because new SMR applications are popping up left, right and center, this review is created, and updated several times a year. The Review, produced by social media advisor Sebastian Plasschaert, focuses on the technological and functional aspects of the applications available, pitting the different qualities of the various offerings out there. The newsrooms under review are:

 

• PressDoc

• PressPage

• PitchEngine

• MyNewsDesk

• Pressitt

• iPressroom

• Prezly

• Presskit’n

• PressKing

• GlideNewsroom

This book/review includes an introduction, a fact-sheet for each SMR web application and a final conclusion.